Mumbai, September 26, 2026: A dispute between fashion brands House of Taarini and The Print Atelier has escalated into a legal matter following a series of social-media allegations concerning an apparel design.
According to the legal notice issued on behalf of House of Taarini, The Print Atelier publicly alleged that House of Taarini had copied and “stolen” one of its designs and subsequently shared content featuring House of Taarini’s product while calling upon social-media users to report the brand’s Instagram account.
House of Taarini has categorically denied any intentional copying or unauthorised appropriation of The Print Atelier’s design.
The legal notice states that the disputed garment was independently developed by House of Taarini’s design team using publicly available fashion references and that the two garments contain differences in construction and design elements. House of Taarini has further maintained that similarities in commonly used fashion elements, colours and silhouettes do not, by themselves, establish deliberate copying.
House of Taarini Seeks Evidence and Professional Resolution
The matter reportedly began on September 24, when The Print Atelier contacted House of Taarini regarding the disputed design. House of Taarini states that it subsequently attempted to address the issue directly and invited the other party to provide documentation supporting any claimed intellectual-property rights over the design.
According to the legal notice, House of Taarini also offered to discuss the matter over a telephone call and indicated that it would consider any legitimate documentation or legal claim presented to it.
The notice states that, instead of resolving the matter privately, further allegations were subsequently circulated through social media.
Public Allegations Become Central to the Dispute
The legal notice specifically refers to social-media statements describing the House of Taarini product as “stealing” and “copying” and to calls encouraging third parties to report the brand’s Instagram account.
House of Taarini has taken the position that such public allegations go beyond a private commercial disagreement and could potentially affect the reputation of a functioning fashion business.
The company has therefore called upon The Print Atelier to remove the disputed social-media content, cease further allegations and issue an appropriate clarification.
Legal Notice Calls for Retraction and Preservation of Evidence
Through its counsel, House of Taarini has formally demanded that the allegedly defamatory content be removed and that no further allegations of theft or copying be published against the brand unless supported by substantiated facts or established through appropriate legal proceedings.
The notice also calls for preservation of relevant communications, social-media posts, stories, reels, audio messages and other evidence connected with the dispute.
The legal notice cites Section 356 of the Bharatiya Nyaya Sanhita, 2023, concerning defamation, and states that House of Taarini reserves its rights to pursue appropriate civil and other remedies available under law.
House of Taarini Maintains Its Position
House of Taarini has maintained that it respects independent designers and the creative work involved in the fashion industry, while firmly rejecting the allegation that it intentionally copied or stole another brand’s design.
With the matter now formally placed on record through a legal notice, the dispute is expected to be addressed through appropriate legal channels rather than continued social-media exchanges.
For now, House of Taarini has made its position clear: the brand stands by its design-development process and disputes the allegations made against it.