Kashmiri Creators Saadath and Haroon’s Unique Podcast Format Gains Attention, Influences Creators Across India
In an increasingly competitive Indian digital creator space, two young creators from Kashmir, Saadath Mohi-ud-din and Haroon Majeed, are drawing attention for a distinctive podcast format that blends humour, poetry and dramatic storytelling.
The duo began their podcast with an unconventional concept: taking popular Bollywood songs and presenting their lyrics as deeply emotional, heartbreaking poetry. What appears to be a serious and sentimental conversation quickly turns into comedy through exaggerated expressions, dramatic delivery and the duo’s natural chemistry.
The format, which started as an experiment by the Kashmiri creators, has gradually developed into their recognizable style of content.
Their Format Is Now Being Replicated
What has made their journey particularly notable is the growing influence of their format beyond Kashmir. As the concept gained visibility, other creators, including larger names in the Indian content space, began experimenting with similar ideas and presentation styles.
For Saadath and Haroon, the development represents a significant moment in their creative journey. The duo, who started creating from Kashmir, are now seeing elements of their approach appear in content being produced by creators with much larger audiences.
In an industry where trends often originate from major entertainment and digital hubs, the story offers a different perspective: a format created by two young creators from Kashmir can influence the wider Indian creator ecosystem.
A New Generation of Kashmiri Creators
Their journey also reflects the changing digital landscape in Jammu and Kashmir, where young creators are increasingly using social media to build their own audiences, formats and creative identities.
Rather than following established trends, Saadath and Haroon attempted to create something of their own by combining familiar Bollywood music with an unusual comedic treatment.
Their success has since become an example for other emerging creators who want to experiment with original formats without being based in India's traditional entertainment centers.
From Kashmir to the Indian Creator Community
For Saadath and Haroon, the podcast is no longer simply about making people laugh. It has become an example of how an idea can travel beyond its place of origin and influence the way others create content.
Their story highlights a larger shift taking place in India's creator economy, where originality is increasingly emerging from unexpected places.
Two young creators from Kashmir started with an unconventional idea. Today, that idea is being noticed, adapted and discussed beyond the Valley.
And perhaps that is the real measure of creative influence: not how many people watch your content, but how many creators start thinking differently after watching it.