Umer Rashid
Srinagar: Kashmir May be on the verge of reclaiming a dominant share in the Indian apple market, as a growing boycott of Turkish products sweeps across the country. Sparked by Turkey’s support for Pakistan amid renewed tensions, the nationwide campaign has led to declining interest in Turkish apples and dry fruits—offering a potential windfall for Kashmiri growers.
With traders’ associations calling on consumers to reject Turkish imports on patriotic grounds, apple growers across the Kashmir Valley see a rare opening. Once sidelined by a surge in cheaper foreign produce, they now anticipate renewed demand for locally grown apples.
For years, Kashmiri orchardists have called for restrictions or higher tariffs on apple imports from countries like Turkey, Iran, and Afghanistan. The sharp increase in these imports—fueled by lower duties—had flooded Indian markets, driving down prices and threatening the viability of Kashmir’s apple economy.
But this shift in sentiment may signal a turning point.
“Now that Turkish apples are being rejected, our produce may finally find the respect and fair price it deserves,” said one grower from Shopian “It’s an opportunity we’ve waited for.”
Experts believe the boycott could breathe new life into Kashmir’s agricultural sector. With strategic support—through marketing, supply chain improvements, and export infrastructure—Kashmiri apples may not only reclaim domestic markets but also regain global prominence.
In the shadow of geopolitical tensions, a patriotic consumer movement may unexpectedly revive a struggling industry.
[ Umer Rashid, is a Kashmir-based journalist, has been immersed in covering the complexities of the region for over a decade. With a keen eye for detail and a passion for storytelling, Umer brings forth compelling narratives that reflect the multifaceted reality of Kashmir. For inquiries or collaborations, he can be reached at umerrashid44@gmail.com. ]